WEEK+5

** WEEK 5- LAB QUESTION & ANSWERS **   Do you see that conventional means of mass media advertising can translate into Second Life? Provide reasons why or why not?

Conventional means of mass media advertising cannot translate into Second Life, this is clearly supported by Caroline McCarthy’s //‘Second Life,’ after the Backlash// article. Firstly, it is important to recognize second life as a mass media to be able to use conventional means of mass media advertising. However, Linda Zimmer states in the article that “it’s not a mass medium and it won’t be for years down the road…” (McCarthy, C). Secondly, many people and companies assumed that this would be a great success due to the hype created when it was first set in motion. Slowly people realized that this entire process was still in its experiment stage and was not error free. Lastly, people need to understand that advertising in the physical world is not the same as the virtual world. Just because one sets up their store in a crowded busy location and reigns success does not mean that the same will happen if one advertises “in a heavily trafficked area of Second Life” (McCarthy, C). When combining all of these issues, it can clearly be noted that Second Life is not a mass media and therefore conventional means of mass media advertising cannot translate into Second Life. **  Works Cited   ** McCarthy, Caroline (2007). //‘Second Life,’ after the Backlash.// Retrieved Oct. 14 2009 .

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